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Insights on international franchising : entry mode decision
Baena, Verónica - In: Latin American business review : journal of the … 14 (2014) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009771561
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European franchise expansion into Latin America : evidence from the Spanish franchise system
Baena, Verónica - In: Management research review 38 (2015) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10011384513
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The effect of franchisor characteristics and host country features on the foreign entry mode : lessons from the Spanish franchise system lessons from the Spanish franchise system
Baena, Verónica - In: International journal of business and globalisation : IJBG 20 (2018) 4, pp. 457-478
Persistent link: https://www.econbiz.de/10011932549
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Modeling global franchising in emerging markets : an entry mode analysis
Baena, Verónica - In: Journal of East-West business 15 (2009) 3/4, pp. 164-188
Persistent link: https://www.econbiz.de/10003934037
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The effect of corruption on global franchising in emerging markets
Baena, Verónica - In: International journal of business and emerging markets … 3 (2011) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10008839800