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Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry

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Small-Medium Sized Manufacturers’ Internationalization through Retail Store Openings Abroad: A Study of the Italian Fashion Industry

Guercini, Simone; Runfola, Andrea - 2015

Purpose This paper deals with the international expansion of manufacturing small- and medium-sized enterprises (SMEs) through the opening of retail outlets in foreign countries. The paper develops and discusses five research questions. Methodology/approach The paper discusses emerging data from...

Persistent link: https://www.econbiz.de/10015367309