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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Consumer behaviour
22
Konsumentenverhalten
18
Designation of origin
16
Herkunftsbezeichnung
16
International marketing
15
Internationales Marketing
14
Welt
14
World
14
Brand image
12
Markenimage
12
Human Resource Management
10
Personalmanagement
10
Cultural identity
8
Globalization
8
Kulturelle Identität
8
Multinationales Unternehmen
8
National culture
8
Nationalkultur
8
Tourism
8
Transnational corporation
8
Brand management
7
International market entry
7
Markenführung
7
Tourismus
7
Auslandsinvestition
6
Culture
6
Foreign investment
6
Globalisierung
6
International market segmentation
6
Internationale Marktsegmentierung
6
Marketing
6
Place marketing
6
Standortmarketing
6
Arbeitsbeziehungen
5
Brand
5
Country image
5
Destination management
5
Destinationsmanagement
5
Employment relations
5
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Book / Working Paper
4
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Article in journal
5
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Sammelwerk
4
Mehrbändiges Werk
3
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3
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
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Systematic review
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Language
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English
7
Author
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Papadopoulos, Nicolas
6
Martín Martín, Oscar
2
Bitzenis, Aristidis P.
1
Hood, Neil
1
Jansen, Derek
1
Malhotra, Shavin
1
Peters, Ewen
1
Szamosi, Leslie T.
1
Young, Stephen
1
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Institution
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School of Business <Ottawa> / International Business Study Group
1
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International marketing review
4
Are you ready? : preparing for international operations
1
Dimensions of international business
1
Journal of East-West business
1
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ECONIS (ZBW)
7
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1
Multinational enterprises and regional economic development
Young, Stephen
-
1994
Persistent link: https://www.econbiz.de/10000973369
Saved in:
2
International market selection and assessment
Papadopoulos, Nicolas
;
Malhotra, Shavin
;
Martín …
-
2011
Persistent link: https://www.econbiz.de/10009232400
Saved in:
3
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
4
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
5
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
6
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
7
Entry modes and the determinants of foreign direct investment in a European Union accession country : the case of Albania
Bitzenis, Aristidis P.
;
Szamosi, Leslie T.
- In:
Journal of East-West business
15
(
2009
)
3/4
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003934040
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