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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Retail trade
30
Einzelhandel
28
United Kingdom
20
Retailing
18
Großbritannien
15
Globalization
14
Globalisierung
11
Brand management
8
Consumer behaviour
8
International marketing
8
International trade
7
Konsumentenverhalten
7
Markenführung
7
International market entry
6
Multinationales Unternehmen
6
Transnational corporation
6
Brand
5
Franchising
5
Markenartikel
5
Retail management
5
Strategy
5
Brand image
4
Europe
4
International business
4
Markenimage
4
Relationship marketing
4
Auslandsgeschäft
3
Desinvestition
3
Disinvestment
3
Divestment
3
Financial services
3
Handelsmanagement
3
History
3
Internationales Marketing
3
KMU
3
Marketing
3
SME
3
Welt
3
World
3
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4
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English
6
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Alexander, Nicholas
6
Quinn, Barry
3
Doherty, Anne Marie
2
Hutchinson, Karise
2
Carpenter, Jason M.
1
Moore, Marguerite
1
Myers, Hayley
1
Rhodes, Mark J.
1
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Published in...
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Marketing and retailing working paper series
2
Business history
1
International journal of retail & distribution management
1
International marketing review
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
6
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1
British overseas retailing, 1900 - 60 : international firm characteristics, market selections and entry modes
Alexander, Nicholas
- In:
Business history
53
(
2011
)
4
,
pp. 530-556
Persistent link: https://www.econbiz.de/10009296449
Saved in:
2
SMEs and the internationalisation of retailing
Alexander, Nicholas
;
Quinn, Barry
-
2001
Persistent link: https://www.econbiz.de/10001618905
Saved in:
3
SME retailer internationalisation : a qualitative study
Hutchinson, Karise
;
Quinn, Barry
;
Alexander, Nicholas
-
2003
Persistent link: https://www.econbiz.de/10001785334
Saved in:
4
Retailer internationalization : overcoming barriers to expansion
Hutchinson, Karise
;
Quinn, Barry
;
Alexander, Nicholas
; …
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 251-272
Persistent link: https://www.econbiz.de/10003904677
Saved in:
5
Consumer receptiveness to international retail market entry
Alexander, Nicholas
;
Doherty, Anne Marie
;
Carpenter, …
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003964439
Saved in:
6
A gravitational model of international retail market selection
Alexander, Nicholas
;
Rhodes, Mark J.
;
Myers, Hayley
- In:
International marketing review
28
(
2011
)
2
,
pp. 183-200
Persistent link: https://www.econbiz.de/10009242894
Saved in:
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