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Business networks and retail internationalization : a case analysis in the fashion industry

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 39 (2010) 6, pp. 908-916

Persistent link: https://www.econbiz.de/10008655112

Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 61-84). 2015

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Family firms between territory and internationalization : an authenticity based perspective

Ranfagni, Silvia; Runfola, Andrea; Sarti, Daria - In: Entrepreneurship and regional development : an … 33 (2021) 7/8, pp. 555-579

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Italian firms in emerging markets : relationships and networks for internationalization in Africa

Ferrucci, Luca; Gigliotti, Marina; Runfola, Andrea - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 5, pp. 375-395

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Heuristics in decision-making by exporting textiles SMEs

Guercini, Simone; Runfola, Andrea - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 1-15

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Small-Medium Sized Manufacturers’ Internationalization through Retail Store Openings Abroad: A Study of the Italian Fashion Industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 61-84). 2015

Purpose This paper deals with the international expansion of manufacturing small- and medium-sized enterprises (SMEs) through the opening of retail outlets in foreign countries. The paper develops and discusses five research questions. Methodology/approach The paper discusses emerging data from...

Persistent link: https://www.econbiz.de/10015367309

Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?

Milanesi, Matilde; Runfola, Andrea; Guercini, Simone - In: International marketing review 41 (2024) 3/4, pp. 806-826

Persistent link: https://www.econbiz.de/10015057135