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~subject:"Internationales Management"
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Internationales Management
Einzelhandel
72
Retail trade
70
Consumer behaviour
68
Konsumentenverhalten
67
Deutschland
64
Germany
64
Theorie
49
Theory
49
Beziehungsmarketing
35
Relationship marketing
35
Globalisierung
33
Globalization
33
Multinationales Unternehmen
32
Transnational corporation
31
Brand management
30
Markenführung
29
Romania
26
Rumänien
23
International market entry
19
Internationaler Markteintritt
19
Corporate reputation
18
Internationales Marketing
18
Firmenimage
17
International marketing
17
Textile distribution
17
Textilhandel
17
Lieferantenmanagement
16
Supplier relationship management
16
Verbraucherverhalten
16
Welt
16
World
16
Handel
14
Trade
14
Brand image
13
Corporate social responsibility
13
E-commerce
13
Electronic Commerce
13
SME
13
Corporate Social Responsibility
12
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Undetermined
3
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Book / Working Paper
10
Article
5
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Case study
4
Fallstudie
4
Aufsatz im Buch
3
Book section
3
Wörterbuch
3
Article in journal
2
Aufsatz in Zeitschrift
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Handbook
1
Handbuch
1
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1
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1
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Language
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German
10
English
6
Author
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Swoboda, Bernhard
14
Zentes, Joachim
11
Morschett, Dirk
5
Dabija, Dan Cristian
1
Elsner, Stefan
1
Inkpen, Andrew C.
1
Koveshnikov, Alexei
1
Löwenberg, Margot
1
Olejnik, Edith
1
Schlüter, Andrea
1
Vătămănescu, Elena-Mădălina
1
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
3
Sammlung Poeschel
2
Springer eBook Collection / Business and Economics
2
Zukunft im Handel : Studien für die Praxis
2
Journal of international management
1
Management international review : mir ; journal of international business
1
Sammlung Poeschel : betriebswirtschaftliche Studienbücher
1
SpringerLink / Bücher
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
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Source
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ECONIS (ZBW)
12
USB Cologne (EcoSocSci)
3
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1
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1
Not running out of steam after 30 years : the enduring relevance of Central and Eastern Europe for international management scholarship
Koveshnikov, Alexei
;
Dabija, Dan Cristian
;
Inkpen, Andrew C.
- In:
Journal of international management
28
(
2022
)
3
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013383467
Saved in:
2
Grundbegriffe des internationalen Managements
Zentes, Joachim
;
Swoboda, Bernhard
-
1997
Persistent link: https://www.econbiz.de/10000963273
Saved in:
3
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
Zentes, Joachim
(
ed.
);
Swoboda, Bernhard
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000659604
Saved in:
4
Internationales Wertschöpfungsmanagement
Zentes, Joachim
;
Swoboda, Bernhard
;
Morschett, Dirk
-
2004
Persistent link: https://www.econbiz.de/10001793254
Saved in:
5
Grundbegriffe des internationalen Managements
Zentes, Joachim
;
Swoboda, Bernhard
-
1997
Persistent link: https://www.econbiz.de/10013328791
Saved in:
6
The complexity and dynamics of Electrolux' internationalisation
Zentes, Joachim
;
Swoboda, Bernhard
;
Morschett, Dirk
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 3-24)
.
2011
Persistent link: https://www.econbiz.de/10009304071
Saved in:
7
International expansion of the world's four largest retail companies
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 881-899)
.
2011
Persistent link: https://www.econbiz.de/10009310240
Saved in:
8
The global sustainability initiative at Henkel's Laundry and Home Care sector
Swoboda, Bernhard
;
Löwenberg, Margot
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 837-854)
.
2011
Persistent link: https://www.econbiz.de/10009310247
Saved in:
9
Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim
(
contributor
);
Swoboda, Bernhard
(
contributor
)
-
2004
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
Saved in:
10
Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
; …
- In:
Management international review : mir ; journal of …
52
(
2012
)
5
,
pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
Saved in:
1
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