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~subject:"Internationales Marketing"
~subject:"Lieferantenmanagement"
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Global account management: The...
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Internationales Marketing
Lieferantenmanagement
Multinationales Unternehmen
35
Transnational corporation
27
Globalisierung
22
Strategisches Management
22
Globalization
21
Strategic management
16
Innovation
12
International marketing
11
Theorie
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Theory
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11
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9
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9
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7
Firm performance
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Key account management
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Key-Account-Management
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Unternehmenserfolg
7
Competitive strategy
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Management
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Performance measurement
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Performance-Messung
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Supplier relationship management
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Wettbewerbsstrategie
6
Auslandsinvestition
5
Foreign investment
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Resource-based view
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Ressourcenorientierter Ansatz
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USA
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Beziehungsmarketing
4
Business process management
4
Competitive advantage
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Emerging economies
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Internationale Wettbewerbsfähigkeit
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Japan
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Prozessmanagement
4
Relationship marketing
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Yip, George S.
15
Coundouriotis, George A.
2
Montgomery, David B.
2
Villalonga, Belén
2
Bink, Audrey J. M.
1
Bink, Audrey J.M.
1
Johansson, Johny K.
1
Leung, Anthony
1
Lo, Desmond
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Report / Marketing Science Institute
2
Effects of globalization on the firm
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. III
1
Report / Marketing Science Institute / Marketing Science Institute
1
Research paper series / Stanford Graduate School of Business
1
Smart globalization : designing global strategies, creating global networks
1
Strategic management journal
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Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 2
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The future of the multinational company
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ECONIS (ZBW)
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Die globale Wettbewerbsstrategie : weltweit erfolgreiche Geschäfte
Yip, George S.
-
1996
Persistent link: https://www.econbiz.de/10000585085
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2
Global strategy ... in a world of nations?
Yip, George S.
- In:
Smart globalization : designing global strategies, …
,
(pp. 39-66)
.
2003
Persistent link: https://www.econbiz.de/10001754025
Saved in:
3
Asian advantage : key strategies for winning in the Asia-Pacific region
Yip, George S.
-
2000
-
Updated ed., with a new postscript, 1. paperback print.
Persistent link: https://www.econbiz.de/10001483620
Saved in:
4
Global strategy ... in a world of nations?
Yip, George S.
-
2009
Persistent link: https://www.econbiz.de/10003787093
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5
Global strategy ... in a world of nations?
Yip, George S.
-
2006
Persistent link: https://www.econbiz.de/10003410918
Saved in:
6
Total global strategy : managing for worldwide competitive advantage
Yip, George S.
-
1992
Persistent link: https://www.econbiz.de/10013474931
Saved in:
7
The double-edged effect of knowledge acquisition : how contracts safeguard pre-existing resources
Zanarone, Giorgio
;
Lo, Desmond
;
Madsen, Tammy L.
- In:
Strategic management journal
37
(
2016
)
10
,
pp. 2104-2120
Persistent link: https://www.econbiz.de/10011563998
Saved in:
8
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
Saved in:
9
Explaining supplier behavior on global account management
Montgomery, David B.
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001737644
Saved in:
10
The global OEM: the transformation of Asian supplier companies
Leung, Anthony
;
Yip, George S.
- In:
The future of the multinational company
,
(pp. 86-99)
.
2003
Persistent link: https://www.econbiz.de/10001776309
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