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~subject:"Internationales Marketing"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Organizating for worldwide effectiveness : the transnational solution
Bartlett, Christopher A.
;
Ghoshal, Sumantra
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2007
Persistent link: https://www.econbiz.de/10003555049
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Global marketing management : a casebook
Quelch, John A.
(
contributor
); …
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2006
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5. ed.
Persistent link: https://www.econbiz.de/10002731223
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