Purpose – The purpose of this paper is to investigate the international market development process in small- and medium-sized exporting firms (SMEs) and to examine the influence of “unexpected market events” in relation to actual market activities. Design/methodology/approach – The...

The internationalisation has been a slow process for most companies and it has often been a question of gaining experience of other countries step by step. However, during the last two decades, companies have developed their international activities more on a contingency basis. The international...