The paper investigates the change in strategy of the Benetton Group, since the mid nineties, in face of the severe intensive competition in the international fashion market. New competitors, in particular the European brands Zara, Mango and H&M, have challenged the Benetton position in the...

The aim of this paper is to analyze the internationalization of Italian firms in Romania, operating in the sectors of footwear, furniture and industrial refrigeration. After describing and quantifying the internationalization process between Veneto and Romania, we discuss for each of the...

regstdtanello P. and Tattara G. Industrial clusters and the governance of the global value chain: the Romania-Veneto network in footwear and clothing, Regional Studies. The aim of this paper is to analyse the governance of value chains operating in the traditional sectors of clothing and...