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Persistent link: https://www.econbiz.de/10010526540
Purpose This paper aims to determine the relationship between dynamic marketing capabilities (DMCs) and the integration of distribution channels of exporting companies from Latin American (LATAM) countries and how this relationship will impact the international development of a company....
Persistent link: https://www.econbiz.de/10014987521
Purpose: The purpose of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to retailers. Design/methodology/approach: Case study...
Persistent link: https://www.econbiz.de/10009789044