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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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An exploration of shared services agreements within US local television markets
Hull, Kevin; Coffey, Amy Jo - In: Journal of media business studies 12 (2015) 1/2, pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Portrayals of volunteering on U.S. television : a textual analysis
Wiley, Kimberly; Evans, Marissa - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 878-900
Persistent link: https://www.econbiz.de/10013391987
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Television
IP Deutschland GmbH <Kronberg im Taunus>; IP … - Köln : IP International Marketing Committee (CMI); … - 1.1994-22nd edition (September 2015)
Persistent link: https://www.econbiz.de/10000542674
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The iron law of Hollywood dominance
Andersen, Per; Heinrich, Hans - 1994
Persistent link: https://www.econbiz.de/10000908493
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Compatibility standards, competition, and innovation in the broadcasting industry
Besen, Stanley M.; Johnson, Leland L. - 1986
Persistent link: https://www.econbiz.de/10000843291
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Video economics
Owen, Bruce M.; Wildman, Steven S. - 1992
Persistent link: https://www.econbiz.de/10000845069