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~subject:"Internet"
~subject:"World"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Rezension"
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CEPAL review
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The economist
3
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Kyklos : international review for social sciences
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Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
2
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
3
Regulating digital
television
in a convergent world
Cave, Martin
- In:
Telecommunications policy : the international journal …
21
(
1997
)
7
,
pp. 575-596
Persistent link: https://www.econbiz.de/10001336780
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4
Feeling for the future : a survey of
television
Heilemann, John
- In:
The economist
330
(
1994
)
Persistent link: https://www.econbiz.de/10001154374
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5
Prospects for video telephony
Kraut, Robert E.
- In:
Telecommunications policy : the international journal …
19
(
1995
)
9
,
pp. 699-719
Persistent link: https://www.econbiz.de/10001191704
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6
The role of economic freedom in explaining penetration of consumer durables
Ford, John B.
- In:
Journal of world business : JWB
33
(
1998
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10001242787
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7
"Show us your moves" : trade rituals of
television
marketing
Grainge, Paul
;
Johnson, Catherine
- In:
Arts and the market
5
(
2015
)
2
,
pp. 126-138
Persistent link: https://www.econbiz.de/10011439888
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8
The impact of online word-of-mouth on
television
show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
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9
Fei Cheng Wu Rao : staging global China through international format
television
and overseas special episodes
Morrow, Katherine
- In:
New global studies
8
(
2014
)
3
,
pp. 259-277
Persistent link: https://www.econbiz.de/10010498874
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10
Diffusion of the new video delivery technology : is there redlining in the internet protocol TV service market?
Ji, Sung Wook
- In:
The journal of media economics
27
(
2014
)
3
,
pp. 137-157
Persistent link: https://www.econbiz.de/10011295898
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