The study and measurement of image especially in the Internet banking field has become an important tool to help the management of the banks operating on the Internet to make decisions. As there are no previous scales in existence to enable the image of this type of bank to be measured, our...

Purpose – This paper analyzes how consumers’ perceptions of their traditional bank influence their decision to adopt the services offered by the same bank on the internet. Design/methodology/approach – The data required in this paper were gathered by means of a personal survey conducted...

Purpose – This paper aims to present the virtual community as a strategy that can increase the chance of success in the distribution of products over the internet. Design/methodology/approach – First, this paper describes the concept of a virtual community. Second, it analyzes how five...

Purpose – The purpose of this paper is to analyze the effect of privacy and perceived security on the level of trust shown by the consumer in the internet. It also aims to reveal and test the close relationship between the trust in a web site and the degree of loyalty to it....

Purpose – Open source software (OSS) products have rapidly acquired a notable importance in the last years among consumers and firms all over the world. They are mostly developed and distributed through online social networks thanks to the voluntary and collaborative actions of their members....

Purpose – The purpose of this paper is explain how the advent of the internet not only affects the way in which newspapers work, but also has an impact on readers' behavior. This research seeks to identify the readers' motivations as the key determinants of the attitude towards digital...

Purpose – The purpose of this paper is to identify the main motivations that influence readers to read newspapers, and, to analyse their influence on the level of perceived substitutability between digital and traditional channels in the newspaper business. Design/methodology/approach –...

Purpose – The purpose of this paper is to examine the impact of different product presentation modes on consumers' perceptions of web site quality. Specifically the paper identifies the perceived degree of usability as the continent quality and the perceived quality of the information as the...