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Mediating transactions through the Internet removes important cues that salespeople can use to assess a consumer's willingness to pay. We analyze whether dealers' difficulty in identifying consumer characteristics on the Internet and consumers' ease in finding information affect race and gender...
Persistent link: https://www.econbiz.de/10005587083
This paper discusses marketing strategies for a manufacturer of a composite product (i.e., a product sold in two parts to two separate types of consumers, which has greater value when used jointly by both consumers). It is assumed that expected sales of one product increase a different type of...
Persistent link: https://www.econbiz.de/10005587167
This paper addresses the question of how much the Internet lowers prices for new cars and why. Using a large dataset of transaction prices for new automobiles and referral data from Autobytel.com, we find that online consumers pay on average 1.2% less than do offline consumers. After controlling...
Persistent link: https://www.econbiz.de/10005748786
An extensive literature has focused on price competition and the Internet; however, little attention has been given to the Internet's impact on service competition. Services include activities such as the provision of product information, repairs, faster checkout, after-sales advice/information,...
Persistent link: https://www.econbiz.de/10005147048