The economic literature on online auctions is rapidly growing because of the enormous amount of freely available field data. Moreover, numerous innovations in auction-design features on platforms such as eBay have created excellent research opportunities. In this article, we survey the...

Vom Internet gehen wesentliche Veränderungen auf die Markenpflege aus. Die klassischeMarkenpflege, die durch geplante Aktionen in kontrollierter Umwelt gekennzeichnetist, stellt sich für das Web 2.0-Zeitalter als zu kurz gegriffen heraus. Der Markenmanagermuss unter diesen neuen Bedingungen...

The economic literature on online auctions is rapidly growing because of theenormous amount of freely available field data, moreover the emergence ofnumerous innovative auction design features on auction platforms such aseBay have created excellent research opportunities. In this article, we...

The economic literature on online auctions is rapidly growing because of the enormous amount of freely available field data. Moreover, numerous innovations in auction-design features on platforms such as eBay have created excellent research opportunities. In this article, we survey the...