Organizations which until 2009 were profitable in 2010, profits have fallen considerably, making firms to turn increasingly towards more virtual environment. The Internet has become nowadays the best way to increase profit due to limited costs, reduced time, especially due to firm-customer...

The authors are professors of marketing and marketing information systems at the Academy of Economic Studies in Bucharest, which allowed them to achieve a very accurate summary of those elements of information systems that support the marketing activities of an organization. The book was written...

When we address the topic of ethical issues on the Internet we are generally referring at two different matters: privacy and intellectual property. Each has been examined extensively in the last five years, since the Internet explosive intrusion in everyday life activities, each has an important...

Sistemele informatice de marketing sunt considerate, de regula, la nivelul litaraturii de specialitate, ca fiind un susbset al sistemelor informatice manageriale, utilizate la nivelul departamentelor si activitatilor specifice marketingului din cadrul organizatiilor socio-economice. Utilizatorii...

The IT&C industry products are ubiquitous in modern society. However, their specificity led, for a long time, to a so-called “marketing blind-spot” in the IT industry, situation especially evident after the Microsoft devastating success from the early nineties. Microsoft was the first IT...

The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication,...

Organizations which until 2009 were profitable in 2010, profits have fallen considerably, making firms to turn increasingly towards more virtual environment. The Internet has become nowadays the best way to increase profit due to limited costs, reduced time, especially due to firm-customer...

Comunicarea de marketing a companiilor sau organizatiilor a cunoscut un avant foarte mare o data cu aparitia Internetului, mediul online favorizand atat comunicarea comerciala a acestora, cat si pe cea corporativa. Internetul este un canal atipic de comunicare de implica mai multi emitatori si...