Mainly based on banners, online communication is very attractive but consists in a small part of overall advertisement investments. Audience measurement and its qualification are primordial for both sites which want to measure their traffic and performance, and also for announcers who want to...

Principalement sous forme de bannières, la communication sur Internet offre des possibilités de communication attractives mais ne représente encore qu’une très faible partie des investissements publicitaires tous média considérés. La mesure de l’audience et sa qualification sont...

The evolution of distribution channels evolves towards a complex multi-channel form, through the increasing importance of the Internet. Along this line, consumer online reviews (COR) platforms rise in order to provide information about the quality of products and services. Despite a growing...

Online consumer reviews (OCR) are conceptualized as a specific form of online word-Of-Mouth, gathering both positive and negative information, numerical (ratings) and textual (comments) information, and which are driven by consumers for consumers on Internet plateforms. In this dissertation, we...

The objective of this paper is twofold: first we use the methodology developed by Goolsbee and Klenow (2006) (G&K) that estimates the consumer's surplus of Internet's connection for France in 2005. Second, our paper challenges the initial methodology developed by G & K by using two complementary...

Given the increasingly prominent role the Internet plays in people's daily life, understanding its influence on individual well-being is crucial. Internet use yields direct utility and economic returns that may increase life satisfaction. But the Internet might also have detrimental effects...

La diffusion des TIC chez les PE demeure faible (Eurostat 2010) et pourtant parmi les applications IT, internet est pour les PE une source d'opportunités de développement de leur business (Scaglione et al. 2009). L'un des enjeux est donc de savoir si internet peut être utilisé efficacement...

This paper is the first attempt to formalize a new field of economics; studding the Intangibles Goods available on the Internet. We are taking advantage of the digital world's specific rules to propose a theory of trading & sharing unified. A function based money is created as a world-wide...

Nous présentons trois études de cas qui illustrent les nouveaux réseaux à la disposition du dirigeant de petite entreprise : importance des signaux faibles dans des clubs de dirigeants, utilisation d'Internet pour dé-problématiser la relation entre l'expert comptable et le dirigeant,...

Is there an opportunity with Internet to build new weak-link networks for sharing knowledge and developing innovation? This article describes the research carried out in a French Regional Chamber of Trade and Crafts. Our work consisted of establishing two successive interactive portals...