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The impact of competing ads on click performance in sponsored search

Agarwal, Ashish; Mukhopadhyay, Tridas - In: Information systems research : ISR 27 (2016) 3, pp. 538-557

Persistent link: https://www.econbiz.de/10011584780

Evolution of Online Advertising

Chandana, Nagandla; Abhishek, Thati Vikram; Sen, Anindya - 2018

Persistent link: https://www.econbiz.de/10011963843

Trademark Enforcement and Internet Search Advertising : A Regulatory Risk for Brand Owners

Klein, David; Wueller, Joshua - 2017

2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …

Persistent link: https://www.econbiz.de/10014123377

Paid placement : advertising and search on the internet

Chen, Yongmin; He, Chuan - In: The economic journal : the journal of the Royal … 121 (2011) 556, pp. 309-328

Persistent link: https://www.econbiz.de/10009381738

Application of regulatory focus theory to search advertising

Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502

Persistent link: https://www.econbiz.de/10010459751

Conversion potential : a metric for evaluating search engine advertising performance

Jansen, Bernard J.; Clarke, Theresa B. - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10011760760

Direct-to-consumer advertising and online search

Chesnes, Matthew; Jin, Ginger Zhe - In: Information economics and policy : IEP 46 (2019), pp. 1-22

Persistent link: https://www.econbiz.de/10012301759

Paid Placement : Advertising and Search on the Internet

Chen, Yongmin; He, Chuan - 2014

results, has emerged as a predominant form of advertising on the Internet. This paper studies a product-differentiation model …

Persistent link: https://www.econbiz.de/10014026714

The impact of privacy policy on the auction market for online display advertising

Johnson, Garrett - 2013

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

Persistent link: https://www.econbiz.de/10010250694

Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions

Goke, Shumpei; Weintraub, Gabriel Y.; Mastromonaco, Ralph; … - 2022

investigate this question using a novel dataset on internet display advertising auctions that exploits a staggered adoption by …

Persistent link: https://www.econbiz.de/10013307293