Although there has recently been an increased practitioner and media focus on electronic marketplaces, there still remains confusion over the advantages of participation. As a consequence organisations are finding difficulty in developing strategies, policies and procedures in relation to the...

Purpose – Most electronic market (e‐markets)‐based research that has been undertaken has primarily focused on the design and development of systems to support electronic trading within national boundaries and it has been implied that conducting business through this medium is beneficial to...