Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the International Journal of Information Technology Management, published by and copyright Inderscience.

Investigates the application of the Internet marketing and information exchange strategies in the Biotechnology sector. The Internet is particularly valuable in this context because not only does it offer instant information about products and services, but it also allows an interactive medium...

The trade off between customer privacy and Web site personalisation is currently moving to the forefront of academic and practical debate in marketing. The new Internet applications allow marketers to develop detailed customer databases where personal information is connected with buying...

The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this issue little has been done to explore the impact of Internet technology, e‐mail users’ on‐line skills and...

The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into consideration the new communication opportunities offered on line, businesses will be forced to alter both their internal and external communication strategies, and be prepared...

Successful marketing strategies depend very much on an organisation's ability to implement them. As the role of technology grows apace in marketing, it is important to understand how IT and organizational processes impact on the implementation of marketing strategies. This paper attempts to show...