The application of Internet--based virtual stock markets (VSMs) is an additional approach that can be used to predict short-- and medium--term market developments. The basic concept involves bringing a group of participants together via the Internet and allowing them to trade shares of virtual...

In the literature, little attention has been paid to instances where companies add an Internet channel to their direct channel portfolio. However, actively managing multiple sales channels requires knowing the customers’ channel preferences and the resulting channel power. Two key components...