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Internet versus television advertising : a brand-building comparison

Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590

Persistent link: https://www.econbiz.de/10010489705

Fogel, Joshua; Travis, Yosef - In: Journal of organizational computing and electronic commerce 27 (2017) 2, pp. 152-161

Persistent link: https://www.econbiz.de/10011687513

Television advertising and online shopping

Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science 34 (2015) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10011291352

Multi-territorial licensing of rights in musical works for online use in the internal market : directive 2014/26/EU

Prieto, Laura - In: International journal of intellectual property … 9 (2019) 2, pp. 79-90

Persistent link: https://www.econbiz.de/10012110551

Types of communications technology and civil conflict

Bharati, Tushar; Jetter, Michael; Malik, Muhammad Nauman - 2022

these predictions. Radio and television penetration and usage are associated with diminished levels of civil conflict and …

Persistent link: https://www.econbiz.de/10013209313

Бизнес моделиране в електронната търговия

Bonev, Pavlin - Volkswirtschaftliche Fakultät, … - 2013

This paper aims at presenting an in-depth review of the new economic relationships associated with the advent of e-commerce in the daily lives of consumers in Bulgaria, which greatly contributes to change and adapt to the modern business environment as well as to the new processes. In the paper...

Persistent link: https://www.econbiz.de/10011258864

Innovation in the broadcasters' business model: A bibliometric and review approach

Medina, Esther; Mazaira, Andres; Alén, Elisa - In: European Research on Management and Business Economics … 28 (2022) 3, pp. 1-9

The aim of this paper is to relate innovation with the broadcasters' business model, by way of a bibliometric and review analysis. This comprises to study how they have incorporated the innovation and the effect of a disruptive innovation (as the Internet and other technologies) in their...

Persistent link: https://www.econbiz.de/10014525717

The prospects for e‐government on digital television

Gunter, Barrie - In: Aslib Proceedings 56 (2004) 4, pp. 222-223

television may eventually become the platform of choice. Television's wider penetration and familiarity gives it an edge over the … television (DTV). This paper presents a review of early evidence to emerge about DTV services and public opinion from DTV pilots … digital switchover will require a shift in mindset of the television audience as a different paradigm of television use comes …

Persistent link: https://www.econbiz.de/10014671412

Edited clean version : technology and the culture of control

Guins, Raiford - 2009

Persistent link: https://www.econbiz.de/10004936633

Triple Play : Fernsehen, Telefonie und Internet wachsen zusammen

Picot, Arnold - 2007

Persistent link: https://www.econbiz.de/10004882543