Organizations which until 2009 were profitable in 2010, profits have fallen considerably, making firms to turn increasingly towards more virtual environment. The Internet has become nowadays the best way to increase profit due to limited costs, reduced time, especially due to firm-customer...

The authors are professors of marketing and marketing information systems at the Academy of Economic Studies in Bucharest, which allowed them to achieve a very accurate summary of those elements of information systems that support the marketing activities of an organization. The book was written...

Toate marile momente din istoria omenirii au avut drept cauza aparitia unor noi tehnologii: plugul pentru revolutia agrara, electricitatea si motorul cu ardere interna pentru cea industriala. Astazi asistam la derularea unui alt mare moment, cel putin la fel de important si spectaculos:...

The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication,...

Internetul are deja un impact fundamental asupra modului in care intreprinderile comunica cu clientii si furnizorii lor, modului in care persoanele isi cauta de lucru, modului in care consumatorii gasesc informatii si servicii, ca si asupra felului cum sunt transmise stiri si mesajele publicitare.

Organizations which until 2009 were profitable in 2010, profits have fallen considerably, making firms to turn increasingly towards more virtual environment. The Internet has become nowadays the best way to increase profit due to limited costs, reduced time, especially due to firm-customer...