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The evolution of distribution channels evolves towards a complex multi-channel form, through the increasing importance of the Internet. Along this line, consumer online reviews (COR) platforms rise in order to provide information about the quality of products and services. Despite a growing...
Persistent link: https://www.econbiz.de/10011093885
Online consumer reviews (OCR) are conceptualized as a specific form of online word-Of-Mouth, gathering both positive and negative information, numerical (ratings) and textual (comments) information, and which are driven by consumers for consumers on Internet plateforms. In this dissertation, we...
Persistent link: https://www.econbiz.de/10011124198
Secondhand shopping is a growing phenomenon. While secondhand shopping motivations received a lot of attention in marketing literature, consumer reluctance to shop secondhand remains under-Researched, especially in an online context. Yet, the stakes in better understanding this reluctance are...
Persistent link: https://www.econbiz.de/10011212051
Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...
Persistent link: https://www.econbiz.de/10010734931
The paper proposes an analytical framework for comparing different business models for producing information goods and digital services. It is based on three dimensions that also refer to contrasted literature: the economics of matching, the economics of assembling and the economics of knowledge...
Persistent link: https://www.econbiz.de/10010799305
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Digital technologies play a major role in the profound changes that characterize political and economic regulations both within nation states and in international relations. They often provide the conditions for these evolutionary processes by means of new modes of information circulation, of...
Persistent link: https://www.econbiz.de/10010765458
The purpose of this article is to present a multi-items scale on Web retail service quality. After reviewing the literature on this subject, two studies are presented. The first study is a qualitative one with a literature review and a series of depth individuals interviews and focus groups of...
Persistent link: https://www.econbiz.de/10010861369
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