Bressolles, Grégory; Durrieu, François - In: International Journal of Wine Business Research 22 (2010) 4, pp. 335-348
Purpose – Using customers' evaluations of electronic service quality (e‐SQ), the purpose of this paper is to analyze internet buyer behavior and propose a typology of online buyers for wine web sites based on e‐SQ dimensions. Design/methodology/approach – In all, 1,813 French internet...