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New influentials : an exploratory study on blogs

Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10010256414

Perceived value of social networking sites (SNS) in students' expressive participation in social movements

Borrero, Juan D.; Yousafzai, Shumaila Y.; Javed, Uzma; … - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 56-78

Persistent link: https://www.econbiz.de/10010336909

Blogs, advertising, and local-market movie box office performance

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs

Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339

Persistent link: https://www.econbiz.de/10010394749

Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages

Chiu, Hung-chang; Pant, Anurag; Hiesh, Yi-ching; Lee, Monle - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1255-1273

Persistent link: https://www.econbiz.de/10010414789

Blogs und Foren : die neue Herausforderung für Unternehmen

Gropp, Thorsten A.; Rösger, Jürgen - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 347-353). 2008

Persistent link: https://www.econbiz.de/10003762187

Noninfluentials and information dissemination in the microblogging community

Akcura, Tolga; Altinkemer, Kemal; Chen, Hailiang - In: Information technology and management 19 (2018) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10011877020

Catch me if you can : online protests on sites powered by user-generated content

Silva, Leiser; Panahi, Hesam - In: Information & management : the internat. journal of … 54 (2017) 1, pp. 103-114

Persistent link: https://www.econbiz.de/10011650500

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman - 2011 - 3. ed.

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....

Persistent link: https://www.econbiz.de/10009313307

Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective

Teso, E.; Olmedilla, M.; Martínez-Torres, María del Rocío - In: Technological forecasting & social change : an … 129 (2018), pp. 131-142

Persistent link: https://www.econbiz.de/10011958041