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Internet
Consumer behaviour
17
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17
Market research
15
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15
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9
Messung
9
Befragung
6
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Advertising effects
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Virales Marketing
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Digital music
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Personality psychology
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Weijters, Bert
5
Cabooter, Elke
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Geuens, Maggie
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Schillewaert, Niels
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Brengman, Malaika
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Goedertier, Frank
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Goessaert, Geert
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Smith, Scott M.
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Swinyard, William R.
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
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ECONIS (ZBW)
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert
;
Cabooter, Elke
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 236-247
Persistent link: https://www.econbiz.de/10008664491
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2
The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert
;
Cabooter, Elke
;
Schillewaert, Niels
-
2010
Persistent link: https://www.econbiz.de/10003937185
Saved in:
3
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
4
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
5
Online music consumption in today's technological context : putting the influence of ethics in perspective
Weijters, Bert
;
Goedertier, Frank
;
Verstreken, Sofie
- In:
Journal of business ethics : JOBE
124
(
2014
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10010431314
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