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International journal of advertising : the review of marketing communications
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Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
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A cross-cultural validation of the web usage-related lifestyle scale : an empirical investigation in China
Ye, Qiang
;
Li, Guoxin
;
Gu, Bin
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 304-312
Persistent link: https://www.econbiz.de/10009565071
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