Creating a loyal customer base is one of the most important, and at the same time, most difficult tasks a company faces. Creating loyalty online (e-loyalty) is especially difficult since customers can "switch" to a competitor with the click of a mouse. In this paper we investigate e-loyalty in...

Summary.We introduce a new family of non-homogeneous Poisson processes (NHPP) that are useful for modeling pure and contaminated self-similar processes which describe arrivals within a finite time period. Our motivation comes from the bid arrival process in online auctions.Modeling bid arrivals...