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Consider the problem faced by a decision maker (DM) who must select the order in which to evaluate the unknown alternatives displayed by an online search engine. DMs do not know the distribution of the realizations that result from clicking on an alternative and must therefore account for the...
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a node represents page and graph represents the linking among pages (WWW), then PageRank is the most popular ranking … algorithm to rank the nodes of any directed graph. The PageRank algorithm has been intuitively justified to model a random …
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Purpose — The purpose of this chapter is to give an overview of the context of Web search and search engine related research, as well as to introduce the reader to the sections and chapters of the book. Methodology/approach — We review literature dealing with various aspects of search...
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