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The impact of the Internet on the distribution value chain : The case of the South African tourism industry

Wynne, Clive; Berthon, Pierre; Pitt, Leyland; Ewing, Michael - In: International Marketing Review 18 (2001) 4, pp. 420-431

The Internet is an important new channel for commerce in a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly how the use of the Internet and in particular the World Wide Web will affect...

Persistent link: https://www.econbiz.de/10014828003

Integrated marketing communication measurement and evaluation

Ewing, Michael - In: The evolution of integrated marketing communications : …, (pp. 29-43). 2011

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Squatting at the digital campfire : researching the open source sorftware community

Cromie, John; Ewing, Michael - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 631-653

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Developing a scale to measure the enjoyment of web experiences

Lin, Aleck; Gregor, Shirley; Ewing, Michael - In: Journal of interactive marketing : a quarterly … 22 (2008) 4, pp. 40-57

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Integrated marketing communications measurement and evaluation

Ewing, Michael - In: Journal of marketing communications 15 (2009) 2/3, pp. 103-117

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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective

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