With the astounding growth of the Internet, the potential threats to consumer privacy have grown exponentially. Much of the threat lies hidden beneath the view of the average consumer. Information technology makes collecting potentially sensitive information automatic and unseen. Indeed, it is...

Purpose – Millennials, the Net Generation, and digital natives all represent the same, fervently discussed phenomenon, especially in the education sciences. As the terms suggest, the main idea behind this phenomenon is that the younger generation embraces new media far more comprehensively...

Purpose – The purpose of this paper is to examine the antecedents of online loyalty and disloyalty in search engine usage by young Millennials. Design/methodology/approach – Data were collected from 495 pupils between the ages of 14 to 17 years old. Findings – The attitude towards...