Laukkanen, Pekka; Sinkkonen, Suvi; Laukkanen, Tommi - In: International Journal of Bank Marketing 26 (2008) 6, pp. 440-455
Purpose – The purpose of this paper is to further the understanding of innovation resistance by dividing internet banking non‐adopters into three groups based on their intentions to use the innovation. Thereafter, the aim is to identify how the resistance differs in these customer groups....