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This article employs a holistic overview of the existing specialist literature in an attempt to define, clarify and discriminate between the important aspects of the ongoing electronic revolution (ER). Based upon a critical review of empirically rigorous publications, it aims to identify and...
Persistent link: https://www.econbiz.de/10014902949
Purpose – The aim of this paper is to examine factors that motivate Chinese students' attitudes and perceptions relating to their internet entrepreneurship intentions (IEIs). Design/methodology/approach – This paper is based on the results of a survey of students studying at three...
Persistent link: https://www.econbiz.de/10014903222
In this article, three established small‐ and medium‐sized enterprises provide qualitative case study evidence of the extent to which information communications technology can be embedded within a firm’s marketing strategy, from the earliest adoption stages to the integration of the...
Persistent link: https://www.econbiz.de/10014987049
Persistent link: https://www.econbiz.de/10008780077