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Purpose – The purpose of this paper is to question the taken for granted assumptions that underpin a liberal or lay view of consumer empowerment implicit to this special edition. In particular, the idea that it benefits consumers to have more choice is questioned. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014722353
Companies today are working on strategies to expand their businesses globally, establish strong brands, integrate after mergers/acquisitions, cut costs, streamline processes, launch products faster and improve the customer experience. However, learning has historically been relegated to...
Persistent link: https://www.econbiz.de/10014755006
Many of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement of a novel technology is associated with the belief that “new rules” apply. Alternatively, this paper proposes...
Persistent link: https://www.econbiz.de/10014848257