Marčeková, Radka; Šebová, L'ubica; Malachovský, Andrej - In: Online reputation management in destination and …, (pp. 175-194). 2023
tourism enterprises on the Internet. The subject of the research are reviews as an important part of the online reputation of … spa tourism enterprises and the object of the research is marketing communication on the Internet. The chapter focuses on … observation of the websites and profiles of all spa tourism enterprises in Slovakia under study on the social networks Facebook …