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Adopting mobile internet : a demographic and usage perspective

Jiang, Pingjun - In: International journal of electronic business 6 (2008) 3, pp. 232-260

Persistent link: https://www.econbiz.de/10003771638

Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis

Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292

Persistent link: https://www.econbiz.de/10011989711

Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising

Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226

Persistent link: https://www.econbiz.de/10011979383

An exploratory study of factors affecting consumer international online shopping behavior

Jiang, Pingjun; Jones, David B. - In: International journal of e-business research : an … 10 (2014) 2, pp. 45-60

Persistent link: https://www.econbiz.de/10010425637

Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time

Jiang, Pingjun; Rosenbloom, Bert - In: European Journal of Marketing 39 (2005) 1/2, pp. 150-174

Purpose – Compared with the emphasis that service quality research has received in online marketing, much less work has been done on the role of price perception, service attribute‐level performance and satisfaction that unfolds over time, and their effects on customer retention. This paper...

Persistent link: https://www.econbiz.de/10014722231