Kumar Sharma, Sujeet; Madhumohan Govindaluri, Srikrishna - In: Journal of Indian Business Research 6 (2014) 2, pp. 155-169
Purpose – The purpose of this paper is to understand the factors influencing adoption of internet banking in urban India. Design/methodology/approach – A model has been proposed based on the technology acceptance model (TAM). The proposed model is referred to as extended TAM and is better...