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~subject:"Internet marketing"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Sammelwerk"
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Handbook of research on identity theory in marketing
Reed, Americus, II
(
ed.
);
Forehand, Mark
(
ed.
)
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2019
Persistent link: https://www.econbiz.de/10012122131
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Digital marketing and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
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3
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
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2015
Persistent link: https://www.econbiz.de/10011444678
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4
Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon
(
ed.
);
Ozuem, Wilson
(
contributor
)
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2015
Persistent link: https://www.econbiz.de/10010478050
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5
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
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