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~subject:"Internet marketing"
~subject:"Marketingmanagement"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
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The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
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2015
Persistent link: https://www.econbiz.de/10011439157
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Handbook of research on identity theory in marketing
Reed, Americus, II
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ed.
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Forehand, Mark
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2019
Persistent link: https://www.econbiz.de/10012122131
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Digital marketing and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
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4
Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon
(
ed.
);
Ozuem, Wilson
(
contributor
)
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2015
Persistent link: https://www.econbiz.de/10010478050
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An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
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2020
Persistent link: https://www.econbiz.de/10012876097
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6
Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
;
Mahn, Luisa
-
2021
Persistent link: https://www.econbiz.de/10012618066
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7
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
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