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Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas; Liozu, Stephan - In: Innovation in pricing : contemporary theories and best …, (pp. 11-27). 2018
Persistent link: https://www.econbiz.de/10011713210
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The conceptualization of value-based pricing in industrial firms
Liozu, Stephan M.; Hinterhuber, Andreas; Boland, Richard J. - In: Journal of revenue and pricing management 11 (2012) 1, pp. 12-34
Persistent link: https://www.econbiz.de/10009561180
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Mindful pricing : transforming organizations through value-based pricing
Liozu, Stephan M.; Hinterhuber, Andreas; Perelli, Sheri; … - In: Journal of strategic marketing 20 (2012) 3, pp. 197-209
Persistent link: https://www.econbiz.de/10009575430
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How a vice president of value can drive profits in B2B
Snelgrove, Todd C. (interviewee);  … - In: Innovation in pricing : contemporary theories and best …, (pp. 123-136). 2018
Persistent link: https://www.econbiz.de/10011713259
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Elevating the cost of doing nothing : an interview with Mark Shafer
Shafer, Mark (interviewee); Hinterhuber, Andreas (interviewer) - In: Journal of revenue and pricing management 17 (2018) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011875168