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Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
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Misresponse to reversed and negated items in surveys : a review
Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
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Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Journal of marketing research : JMR 45 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
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Marketing survey research best practices : evidence and recommendations from a review of JAMS articles
Hulland, John; Baumgartner, Hans; Smith, Keith Marion - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 92-108
Persistent link: https://www.econbiz.de/10011865107
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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Dealing with common method variance in international marketing research
Baumgartner, Hans; Weijters, Bert - In: Journal of international marketing 29 (2021) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
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Addressing common method variance in country- and destination-image research : two practical approaches
Baumgartner, Hans; De Nisco, Alessandro; … - In: Journal of destination marketing & management : JDMM 33 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015076929