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A meta-analytic synthesis of the question-behavior effect

Spangenberg, Eric R.; Kareklas, Ioannis; Devezer, Berna; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 441-458

Persistent link: https://www.econbiz.de/10011531117

A Meta-Analytic Synthesis of the Question-Behavior Effect

Spangenberg, Eric Richard; Kareklas, Ioannis; Devezer, Berna - 2016

Asking people a question about performing a target behavior influences future performance of that behavior. While contextually robust and methodologically simple, this “question-behavior effect” reveals theoretical complexity as evidenced by the large number of proposed explanations for the...

Persistent link: https://www.econbiz.de/10014035492

Socially desirable response tendencies in survey research

Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214

Persistent link: https://www.econbiz.de/10003965457

Misresponse to reversed and negated items in surveys : a review

Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-747

Persistent link: https://www.econbiz.de/10009659272

Using item response theory to measure extreme response style in marketing research : a global investigation

Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Journal of marketing research : JMR 45 (2008) 1, pp. 104-115

Persistent link: https://www.econbiz.de/10003696876

Marketing survey research best practices : evidence and recommendations from a review of JAMS articles

Hulland, John; Baumgartner, Hans; Smith, Keith Marion - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 92-108

Persistent link: https://www.econbiz.de/10011865107

Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts

Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883

Persistent link: https://www.econbiz.de/10011971270

Dealing with common method variance in international marketing research

Baumgartner, Hans; Weijters, Bert - In: Journal of international marketing 29 (2021) 3, pp. 7-22

Persistent link: https://www.econbiz.de/10012608046

Addressing common method variance in country- and destination-image research : two practical approaches

Baumgartner, Hans; De Nisco, Alessandro; … - In: Journal of destination marketing & management : JDMM 33 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015076929