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In this article, the insertion of a two-staged highly interesting question in an online, survey-based field experiment …
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the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand …
Persistent link: https://www.econbiz.de/10011503554
Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...
Persistent link: https://www.econbiz.de/10003727528
Computer and web-based interviewing tools have made response times ubiquitous in marketing research. These data are used as an indicator of data quality by practitioners, and of latent processes related to memory, attributes and decision making by academics. We investigate a Poisson race model...
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We compare retrospective attitudinal accounts that were gathered in 2006 to the contemporaneous attitudes people had in 1995 towards euthanasia, homosexuality, and the presence of migrants. We study the usefulness of recalled attitudes for descriptive purposes on the individual level, as well as...
Persistent link: https://www.econbiz.de/10013151610
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