Although past research has reported the benefits of intuition in new product decision-making (i.e., higher quality product; enhanced customer satisfaction), intuition has largely been studied as an individual phenomenon and little work has examined the role of intuition on new product...

Purpose – Strategy process research has made considerable progress over the last 20 years and has produced a vast body of literature. This valuable contribution, however, has not adequately examined the relationships between the characteristics of the strategy process. This study aims to fill...

Purpose – The purpose of this paper is to explore the influence of two aspects of firm performance: financial and business performance and organizational effectiveness, on three dimensions of the strategic decision‐making process, rationality, intuition, and political behavior....