Modak, Nikunja Mohan; Panda, Shibaji; Sana, Shib Sankar - In: Cogent business & management 2 (2015), pp. 1-13
This paper deals with a two-layer supply chain composed of one manufacturer and one retailer for single-type product. The demand function of the end customers depends on quality, warranty, and sales price of the product. The profit functions of the manufacturer and the retailers are maximized...
