Purpose – The purpose of this paper is to explore new product development (NPD) best practice from a practitioner's perspective. A large body of research has been completed on best practices in NPD. However, there is a limited knowledge of the extent to which practitioners are aware of what...

Purpose – The purpose of this research paper is to present a modified framework for the waves of change of new product development of McGrath. Design/methodology/approach – A qualitative study of new product development (NPD) in four electronic firms (two small indigenous/two large...