Purpose – Against a backdrop of increased work intensification within maternity hospitals, the purpose of this paper is to examine the role of work engagement in the quality of care delivered to patients and in general health of the midwives delivering care, as reported by midwives and nurses....

Marketing academics and practitioners have long grappled with the concept of what marketing is and more critically how is it practice. What can we, as academics, consider as contemporary marketing practice when marketing practitioners have such a large and developing toolbox of techniques and...