Purpose – The purpose of this paper is to present findings from longitudinal case studies of small firm mentoring relationships in Ireland. The rationale is to explore the gaps between the theory and practice of small firm mentoring. Design/methodology/approach – The paper uses a comparative...

Purpose This chapter presents the case study of Origin Green, the Irish food industry’s national program that committed the entire supply chain to meet sustainability targets and simultaneously branded the efforts and outcomes to increase demand for Irish food products. The brand creation is...